Paper info

Social responsibility in B2B and its influence­ on long-term orientation through trust: analysis in oil and petrochemical industry

Haneen Abuazzah

The paper was published at the 35th IMP-conference in Paris, France in 2019.

This study examines the effects of three aspects of corporate social responsibility (CSR) and trust on long-term business relationships in the oil and petrochemical industry. Based on survey data collected from suppliers working with SABIC in Saudi Arabia, relationships were examined using confirmatory factor analysis and structural equation modelling. The results indicate that the quality of CSR activities is related to long-term orientations in the oil and petrochemical industry, with trust as a mediating variable. Adding CSR programs is likely to assist preferred suppliers to build a strong relationship with SABIC, which in turn contributes to increasing the length of the relationship. This study contributes to the literature by conceptually and empirically evaluating the quality of CSR activities and trust dimensions simultaneously in the oil and petrochemical industry.