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    2011 CBIM Annual Academic Workshop

    The 17th CBIM Academic Workshop focusing on “Marketing Value Creation: Process, Service, Brands and Relationships”, is scheduled for January 14-17, 2011. Each year the CBIM Workshop is a candid and friendly discussion among academics, professionals and doctoral students from around the world. In 2010, researches and insights from more than 12 countries were presented providing a dynamic discussion of current B2B marketing. We welcome you to join us in 2011.

    Location – San Juan, Puerto Rico (USA), La Concha Hotel and Resort (


    • Friday Jan. 14th, 2011 1:00-5:00 PM Golf Outing, 6:00-8:00 PM, registration and refreshments

    • Saturday, Jan. 15th, 2011 Sessions: 8:30 AM-5:00 PM, continental breakfast, lunch, and a fine dinner

    • Sunday, Jan. 16th, 2011 Sessions: 8:30 AM-5:00 PM, continental breakfast and light lunch

    • Monday, Jan. 17th, 2011 Sessions: 8:30 AM-12:00 PM: continental breakfast included

    Workshop fee: $595.00 Academics/Professionals; $275 PhD students. The fee is payable prior to or at the start of the CBIM Workshop. We will publish an electronic non-copyrighted conference proceeding with the submitted abstracts, papers, case studies, powerpoints and special session proposals for all attendees.

    Workshop papers will be eligible for a special issue of the Journal of Business & Industrial Marketing. The Best Doctoral Student Paper will receive $250 and appear in the JBIM special issue.

    The event deadline for submitting ideas and abstracts is November 20, 2010. Please let us know your interest in presenting either a paper or case study, participating in a special session of your choice, or volunteering to be a moderator. Send an email to the Workshop Director at

    Suggested Topics:

    • Relationship Marketing

    • Channels Relationships

    • B2B Sales Organizations

    • Social Responsibility In B2B

    • Responsible Management In B2B

    • Strategic Alliances In New Product Development

    • Marketing Process Innovation

    • Value Co-Creation Strategies

    • Creating And Managing Global B2B Brands

    • Strategic Account Management

    • Team Selling

    • Channel Equity

    • Strategic Alliances In Supply Chains

    • Strategic Alliances In Managing Multiple Channels

    • Humanitarian Logistics

    • Reverse Supply Chains

    • Global Issues In B2B Marketing Alignment

    • B2B Service Logic

    • Service Solutions

    • Solution Selling

    • Lean Concepts In B2B Marketing

    • B2B Cases Are Especially Welcome

    If you have an interest in one of these or other B2B topics, please submit them via email by November 20, 2010, one of the following:

    1. Detailed abstract (minimum 3 pages, double spaced, typed);

    2. Paper or case study (maximum 20 pages, double spaced, typed);

    3. Special session proposal (3 pages, double spaced, typed) or

    4. Volunteer to be a session moderator to:

    Thomas G. Brashear

    CBIM Workshop Director


    Isenberg School of Management

    University of Massachusetts Amherst

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