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    International Workshop on Industrial Marketing, Lausanne, June 2008

    1st French – German – Swiss Workshop

    on B2B Marketing

    June 20 – 21, 2008


    Organizing Committee

    Andreas Eggert, University of Paderborn

    Björn Ivens, University of Lausanne

    Catherine Pardo, EM Lyon

    Wolfgang Ulaga, HEC Paris

    Scientific Committee

    Bernard Cova, Euromed Marseille

    Frédéric Dalsace, HEC Paris

    François Durrieu, EM Bordeaux

    Laurent Georges, Université Toulouse III

    Christian Homburg, University of Mannheim

    Frank Jacob, ESCP-EAP Berlin

    Ove Jensen, WHU Vallendar

    Marcel Paulssen, Humboldt University Berlin

    Robert Salle, EM Lyon

    Ivan Snehota, Università della Svizzera Italiana

    Ruth Stock-Homburg, University of Darmstadt

    Jean-Claude Usunier, University of Lausanne

    Markus Voeth, University of Hohenheim


    The workshop provides a platform for business marketing researchers to ex¬change ideas and present their work to leading scholars in their field. It is de¬¬¬signed to maximise interaction among participants and promote the formation of joint research and publication pro¬jects. Business marketing re¬searchers at all stages of their academic career are encouraged to apply. The workshop will be held in English.


    The conference will take place at the University of Lausanne’s Faculty of Busi¬ness and Economics (HEC Lausanne). The university campus is located just outside the city of Lausanne, “on the Lake Geneva shoreline”.

    With its roots in the Roman era, Lausanne is a city with a long history. Dominated by the Old Town, bearing witness to its rich medieval past with its Gothic Cathedral and historic homes, Lausanne has its opera, its theatres, its corps de ballet, its musical ensembles, its film library, its 19 museums and its sum¬mer festivals - a really exceptional Euro¬pean city of art and culture! More infor¬ma¬tion on Lausanne:


    All abstracts and papers should be sub¬mitted electronically as a Microsoft Word or Acrobat file to

    Detailed information on the submission format and the registration can be found on the website


    1. February 15th, 2008: Registration and submission of single-page paper abstracts

    2. May 1st, 2008: Submission of full papers


    The registration fee of 75 Euros covers the proceedings, two workshop lunches, and a gala dinner.

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