CALL FOR PAPERS:

2016 CBIM Academic Workshop

Center for Business & Industrial Marketing



IMPORTANT DATES

Extended Abstract or

Poster Submission Deadline 4 April 2016

Early Bird Registration Deadline: 2 May 2016

Late Registration Deadline: 29 June 2016

Conference Dates: 29,30 June and 1 July 2016



WELCOME NOTE

The Faculty of Economics and Business, at the University of the Basque Country – UPV/EHU, in Bilbao (Spain) will host the 2016 CBIM Academic Workshop from June 29th to July 1st, 2016. The CBIM Workshop welcomes academics, professionals and doctoral students from around the world to a rigorous, candid, but friendly discussion of current topics in B2B marketing. It is truly an international workshop. Please join us

CONFERENCE THEME

Extending Value in a Margin Eroding Context



CONFERENCE HIGHLIGHTS

Keynote Address:

Dr. Wesley J.Johnston CBIM Roundtable Professor of Marketing Associate, JMack Robinson College of Business, Georgia State University, USA



Conference proceedings:

Accepted papers or extended abstracts an posters will be published in the Conference Proceedings. Published materials will be copyrighted and indexed at RePEc.



Journals:

Authors presenting outstanding papers will be invited to submit an extended version to one among the following journals: Journal of Business & Industrial Marketing, Marketing Intelligence & Planning or Cuadernos de Gestión.



Poster sessions:

Subject to the authors’ will and the Scientific Committee’s consideration, there will be poster sessions throughout the event.







Suggested topics:

• Service-led growth

• Bundling services

• Marketing Intelligence

• Competitive Intelligence

• Project Development & Delivery

• B2B Analytics

• Service Intelligence

• SDL Performance Indicators

• Negotiation

• Value Calculators

• Opportunity Analysis

• Key Account Performance Metrics

• Business Innovation Performance Metrics

• NPD Performance Metrics

• Organizational Buying Behavior

• Customer Experience in B2B

• International Interorganizational Relationships



Please send one of the following by April 4, 2016:

1. Detailed abstract (maximum 2 pages double spaced),

2. Paper or case study (maximum 20 pages double spaced),

3. Special session proposal (1 page double spaced).

PROGRAM COMMITTEE MEMBERS

Please visit http://www.cbimbilbao.com/Committee.html for the complete list.





ORGANIZERS

J.Mack Robinson College of Business, Georgia State University

Isenberg School of Management, UMassAmherst

Faculty of Economics and Business, University of the Basque Country – UPV/EHU

HOSTING UNIVERSITY

Faculty of Economy and Business, University of the Basque Country – UPV/EHU





FOR MORE INFORMATION, PLEASE CONTACT:

2016 CBIM Academic Workshop)

www.2016cbimbilbao.com | 2016cbimbilbao@eventi3.com

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Journal of Business & Industrial Marketing

Attention all Journal of Business & Industrial Marketing editorial advisory and review board members there will be a planning and policy meeting at the conference