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    Call for papers

    Call for Papers


    Special Issue on The Global B2B Challenge

    The deadline for submission is June 30, 2008.

    The Journal of Business Industrial Marketing announces a Call for Papers for a Special Issue on the The Global B2B Challenge. Business-to-business marketers are facing growing challenges as the once thought “regional concentration” of business markets has become dispersed and fragmented globally. Global customers, global sourcing and global supply chains have increased the complexity and risk for B2B marketer. The purpose of this is to focus on the various issues that affect the organization, coordination and complexity of B2B marketing in a global economy.

    Specific topics may include, but are not limited to:

    • Integrating Marketing Processes

    • Value Migration in Global Business Models

    • Partnership/Cooperative Knowledge Creation

    • Knowledge Management In Global Context

    • New Organizational Forms In Global Markets

    • Transactional vs Relational Orientations

    • Challenges and Opportunities In BRIC and Emerging Markets

    • Global Sustainability In B2b

    • B2b Brands In Global Markets

    • New Value Proposition Development

    • Inside-Out Versus Outside-In Innovations

    • Global B2B Service Chain

    • Global Buying/Selling Centers

    • Value Management In Supply Chains

    • Network Strategies

    • Emerging Marketing Channels

    • Aligning Technology with Business Strategy

    • B2B Portals and Interactive Sales Technology

    • Customer-Centric Strategies

    • Consumer Experience Management

    • Reaching Key Decision Makers

    • Global CRM Strategies

    • Govermental and Institutional Regime Effects on B2B Exchanges

    • Global Key Account Management

    Preference will be given to empirical papers (both qualitative and quantitative), although theoretical papers (B2B case studies )that examine key issues in purchasing orientation or offer comprehensive frameworks of organizations' orientation towards their suppliers are also welcomed. As the Journal of Business and Industrial Marketing is widely read by an academic and business audience, all submissions should include implications for practitioners.

    Processes for the submission of papers…..Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication. Submissions should be approximately 6,000 words in length. Copies should be submitted via email Word attachment (in one file including all figures and tables) to both special issue editors. The first page must contain the title, author/s, and contact information for the author(s). For additional guidelines including the requirement for a structured abstract, please see the “Notes for Contributors” from a recent issue of the Journal of Business and Industrial Marketing, or see the home page at Suitable articles will be subjected to a double-blind review; hence authors should not identify themselves in the body of the paper.

    Please address questions to the special issue editors:

    Dr. Aurea Helena Puga Ribeiro

    Fundação Dom Cabral

    Av. Princesa Diana, 760

    Alphaville - 34000-000

    Nova Lima - MG – Brazil

    +55 31 3589 7200


    Thomas Brashear Alejandro

    Isenberg School of Management

    University of Massachusetts Amherst

    University of Massachusetts Amherst

    Amherst, MA 01003

    +1 413 545 5666

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