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    Call for papers


    21st & 22nd November 2007 Euromed Marseille Ecole de Management

    Organised by the Mediterranean Network of Management Schools

    Euromed Marseille Ecole de Management (France),

    CERAM Sophia Antipolis, (France),

    ESADE, Barcelona (Spain),

    Ecole Supérieure des Affaires, Beirut (Lebanon),

    Université Akdeniz, Antalya (Turkey),

    Institut des Hautes Etudes de Management, Casablanca (Morocco),

    ISCTE, Lisbon (Portugal),

    EOI Business School, Madrid (Spain).

    Arab Academy of Sciences and Technology, Cairo & Alexandria, (Egypt)

    Holy Spirit University of Kaslik, Jounieh (Lebanon)

    Athens University of Economics & Business, Athens, (Greece)

    MIB School of Management, Trieste, (Italy)

    Domus Academy, Milan, (Italy)

    ISIDA, Palerma, (Italy),

    AEBS, Brussels, (Belgium),

    ISCAE, Casablanca, (Morocco),

    Jordan University, Amman, (Jordan),

    Institut des Hautes Etudes Commerciales, Carthage (Tunisia).

    The first international conference of the Mediterranean Network of Management Schools on “Management in the Mediterranean Space: Models and Practices” was held at Beirut on the 9th and 10th of June 2006. On this occasion various papers explored a certain number of topics concerning Management and its practices in the Mediterranean area, especially in the fields of Human Resource Management, Marketing and Family Business. The Euromediterranean space is primarily a concept which was developed in the nineties, arising from both Europe and the Mediterranean’s desires to converge. This convergence existed in the past and was formulated in the Barcelona Process. Many actions were undertaken by the business world and their partners to try to bring this notion to life. This second conference aims to examine in more detail the reflections, linked to those actions that were addressed during the first conference held in Beirut.

    The relationship between Europe and the Mediterranean, renowned for its duration and its complexity, has often given rise to an idealistic conception of the Mediterranean as being the origin of Western Europe. However numerous analysts take pleasure in underlining the differences that exist between the two banks of the Mediterranean. Above all they underline the economic divide between the North and the South, the demographic unbalance between an ageing (if not already old) North and a young South, the urban divergence which opposes an important movement back to the cities on the South bank of the Mediterranean to a relatively stable demography on the North bank, and lastly the ecological and environmental problems which go beyond national limits and which have a global dimension, thus forcing the countries of the European Union to work in partnership with non-member countries.

    Others examine more closely the attributes of this Mediterranean space and underline the flashback of people towards this region. For many it is the beginning, the origin of everything. However it is necessary to revisit and update it in order to make it coherent with the image of the Mediterranean which is perceived by the world today. To cite a few references in no particular order, the family, the clan, the ability to move around in a disorganised context, the faculty to adapt to diversity, an aptitude to live together in a convivial manner, a certain temporal (almost slow) rhythm, etc.

    Presentation Topics

    We would like to receive papers on the following subjects, which will allow us to continue our reflections begun during the first conference in Beirut and the Meetings of the Mediterranean which were held in Marseille in November 2006.

    Mediterranean marketing: global utopia or local approach?

    • The role of consumption in daily life

    • The construction of the Euromediterranean individual’s identity

    • Community and consumption

    • Made in Med: authenticity and imagination of Mediterranean brands

    • Languages consumers and marketing

    The culture of the company and its performance

    • The idea of performance across the globe: the Mediterranean’s contribution (history, application in companies, differences with other geographic zones ex Scandinavia.

    • Mediterranean performance and measurement: compatibilities and incompatibilities, the consideration of quality and durability.

    • The adaptation of Mediterranean companies to global performance criteria: a risk of “denaturing” (manipulation) or opportunity for improvement?

    • The promotion of Mediterranean performance criteria by companies: risk of marginalisation or opportunity for differentiation?


    • The Euromediterranean market, a market that is organising itself : localization, relocalization

    • How to develop South/South synergies : development of partnerships, taking into consideration national specificities, homogenisation of practices

    • How to capture the flow of savings in the Mediterranean area

    • Investment and transfer of technology

    • Family and entrepreneurship

    Equal opportunities, human relations and group identity

    • Human capital and training needs

    • Women’s status : equality and governance

    • Clan, networks and community as management approaches

    • The role of ethics in management systems

    Paper Submission

    The review process will be as follows:

    - Papers to be sent by electronic mail before the 22nd August 2007 to

    - Selected papers returned to authors with the Scientific Committee’s review for the 30th September 2007

    - Final papers to be transmitted before the 21st October 2007


    Selected papers will be published in the conference proceedings. They can be written and presented either in French or in English. Manuscripts should not exceed 20 pages, 1.5 spaced, including appendices, tables (within the text), and references (MS Word, A4 paper, 2.5 cm or 1 inch margin on all sides, Times New Roman, 12 points).

    References will follow the Journal of Business Research guidelines. The first page will be reserved for the paper title, the name and function of the author(s) and complete address (personnel and professional, including phone, fax and e-mail). The second page will contain the title, a summary (approximately 5 lines, in English and French, including the title and the main elements of the article) and key words. The main text will start on page 3. The hierarchy of the titles must be clearly presented.


    Euromed Marseille Ecole de Management

    Domaine de Luminy

    BP 921

    13288 Marseilles Cedex 9



    Inscription fee: 150€

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