Frontpage  About

    B-to-B Chair


    EMLYON Business School invites applications for a position of Associate or Full Professor in Business to Business marketing in a

    changing environment, beginning in September 2016.

    This new position must contribute to the issue “Changing lifestyles, Transforming markets”. The goal is to study how lifestyle changes impact markets and how markets transform people’s lifestyles. A key issue is the dynamic nature of lifestyles and markets and their

    constant coevolution. In this perspective combining BtoB, BtoC and BtoBtoC marketing perspectives allow to capture the transformation process.

    We are open to different research topics in the field of Business to Business Marketing; these may include – but are not limited to - the following topics:

    - How technology and digitalization transform Business to Business interactions, relationships, networks

    - How technology and digitalization transform value chains

    - How servitization transforms value chains

    - How technology and digitalization transform uses and experiences in Business to Business contexts

    - Others…

    Knowledge of key sectors such as communication and information technology will be appreciated. Salary and conditions are competitive and will be commensurate with qualifications and experience

    The position is to be filled in the Department “Markets and Innovation”. The department consists of 22 full-time international faculty members whose research activities are closely tied with their field work and teaching. Customer/supplier relationships are the

    common focus of all marketing faculty members, with a particular attention on relationships in practice, or in-use. Relationships are studied in a variety of contexts in terms of markets (BtoB, BtoC and BtoBtoC), offerings (products and services), and channels

    (traditional and digital). They are also studied from a variety of perspectives: the supplier’s, the customer’s and the retailer’s, as well as from an interactional perspective. Members of the Markets and Innovation Department have published their research in a

    variety of journals such as Consumption Markets and Culture, European Journal of Marketing, Industrial Marketing Management, International Journal of Electronic Commerce, Journal of Business Ethics, Journal of Business Research, Journal of Consumer

    Research, Journal of Marketing, Management International, MIS Quarterly, Recherche et Application Marketing


    EMLYON Business School, one of the leading French Grandes Ecoles in Management, has consistently been ranked among the top European Business Schools. It holds triple accreditation (AACSB, EQUIS, and AMBA) and offers a wide range of programs including an

    MSc in Management, Specialized Master’s degrees, MBA, PhD, as well as open and tailor-made executive programs. EMLYON has campuses in France (Lyon and Paris), China (Shanghai) and Morocco (Casablanca).

    Having celebrated its 140th anniversary, EMLYON Business School is a dynamic and innovative institution with a 108-strong faculty dedicated to develop excellence both in teaching and research thanks to the unique & specific means (learning lab, clusters of

    excellence…). EMLYON’s motto is 'Educating Entrepreneurs for the World’. It highlights its focus: Through lifelong learning, we enable entrepreneurial leaders to create new wealth and value and contribute to fairness and sustainability in a variety of economic and

    cultural contexts within the global economy. We aim to take advantage of new technologies to offer new business solutions to societal stakes.

    To know more, follow @EMLYON


    EMLYON is at the center of a vibrant ecosystem of large universities with excellent research teams in engineering, computer science, natural sciences, social sciences, and the humanities (see: Lyon is the

    second largest city in France, with a long tradition in entrepreneurship and with a strong digital industry.


    Applicants must hold a PhD or doctorate and have a strong research orientation. This orientation should be demonstrated by a publication track record in highly regarded management journals such as those in the FT list.

    Successful candidates should demonstrate an excellent teaching ability at both the undergraduate and graduate levels.

    Successful candidates should be able to teach in English.


    - A cover letter including motivation to join EMLYON Business School

    - A research and teaching statement (with teaching evaluations)

    - A current vita

    - The paper to be presented if invited for a job interview (preferably unpublished)

    - A list of papers under review or in progress

    - A copy of three significant publications or working papers

    - Reference letters from two referees

    All application materials should be submitted in English. The application materials will not be returned.

    Candidates are strongly encouraged to apply as soon as possible, as review of applications will begin immediately, and continue until the position has been filled.
IMP Journal 2006-2014
All Published Issues
IMP Papers
Quick-search Papers