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    2nd European Workshop on B2B Marketing, Lyon, June 2009

    2nd European Workshop

    on B2B Marketing

    June 19 – 20, 2009 – Lyon, France

    Call for Papers

    After Lausanne in 2008, the 2d European Workshop on B2B Marketing will take place on June 19-20, 2009 at EMLYON Business School in France. The workshop provides a platform for business marketing researchers and teachers to present their work and exchange ideas on the most recent trends in business to business marketing.

    Organizing Committee:

    Catherine PARDO, EMLYON Business School (

    Robert SALLE, EMLYON Business School (

    Andreas EGGERT, Universität Paderborn (

    Björn IVENS, HEC Lausanne (

    Wolfgang ULAGA, HEC Paris (

    Scientific Committee:

    Bernard COVA, Euromed Marseille

    Frédéric DALSACE, HEC Paris

    François DURRIEU, BEM Bordeaux Management School

    Laurent GEORGES, Université de Toulouse III

    Frank JACOB, ESCP-EAP Berlin

    Philippe MALAVAL, Toulouse Business School

    Marcel PAULSSEN, Humboldt Universität Berlin

    Ivan SNEHOTA, Università della Svizzera Italiana

    Jean-Claude USUNIER, HEC Lausanne

    Markus VOETH, Universität Hohenheim

    Deadline for registration and submission of a single-page paper abstract is on February 13rd, 2009. Submission of full papers is on May 1st, 2009.

    All abstracts and papers should be submitted electronically as a Microsoft Word or Acrobat

    file to

    Detailed information on the submission format and the registration can be found on

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