2nd European Workshop

on B2B Marketing



June 19 – 20, 2009 – Lyon, France



Call for Papers





After Lausanne in 2008, the 2d European Workshop on B2B Marketing will take place on June 19-20, 2009 at EMLYON Business School in France. The workshop provides a platform for business marketing researchers and teachers to present their work and exchange ideas on the most recent trends in business to business marketing.



Organizing Committee:



Catherine PARDO, EMLYON Business School (pardo@em-lyon.com)

Robert SALLE, EMLYON Business School (salle@em-lyon.com)

Andreas EGGERT, Universität Paderborn (Andreas.Eggert@notes.uni-paderborn.de)

Björn IVENS, HEC Lausanne (Bjoern.Ivens@unil.ch)

Wolfgang ULAGA, HEC Paris (ulaga@hec.fr)



Scientific Committee:



Bernard COVA, Euromed Marseille

Frédéric DALSACE, HEC Paris

François DURRIEU, BEM Bordeaux Management School

Laurent GEORGES, Université de Toulouse III

Frank JACOB, ESCP-EAP Berlin

Philippe MALAVAL, Toulouse Business School

Marcel PAULSSEN, Humboldt Universität Berlin

Ivan SNEHOTA, Università della Svizzera Italiana

Jean-Claude USUNIER, HEC Lausanne

Markus VOETH, Universität Hohenheim



Deadline for registration and submission of a single-page paper abstract is on February 13rd, 2009. Submission of full papers is on May 1st, 2009.



All abstracts and papers should be submitted electronically as a Microsoft Word or Acrobat

file to B2Bworkshop@notes.uni-paderborn.de



Detailed information on the submission format and the registration can be found on www.B2Bworkshop.com