IMP GROUP NEWS
IMP is in its 40th decade. Is it time for a makeover? The research into relationship interaction and networked B2B and purchasing done in the IMP community is said to oppose standard economic theory-based explanations of business markets. But how have competing and complementing B2B approaches developed during the past decades? Have the parallel developments in IMP and other B2B approaches led to convergence or are we even further apart today?
Special issue editors:
Professor Debbie Harrison, BI Norwegian Business School,
Associate Professor Kristin B Munksgaard, University of Southern Denmark
Professor Frans Prenkert, Örebro University School of Business.
Deadline for submission: November 1st, 2018
IMM Special Issue FlyerSpecial issue editors:
Professor Debbie Harrison, BI Norwegian Business School,
Associate Professor Kristin B Munksgaard, University of Southern Denmark
Professor Frans Prenkert, Örebro University School of Business.
Deadline for submission: November 1st, 2018