IMP GROUP NEWS
- September 12th 2018
FUNDED POSITIONS FOR DOCTORAL CANDIDATES IN TURKU, FINLAND
University of Turku Graduate School has an opening for funded positions for doctoral candidates – 4 years of funding for completing a PhD. In marketing we welcome especially students interested in customer experience & journeys, dynamics and management of business networks and customer-value based business in B2B markets.
Please follow this link: http://www.utu.fi/en/research/utugs/applications/Pages/home.aspx - August 27th 2018
New book: The Internationalisation Maturity of the Firm. A Business Relationships Perspective
In the 21st century, even small firms can reach customers located in different, often remote, parts of the world. In fact, internationalisation has become a common phenomenon that affects the majority of companies worldwide. Recent research emphasises that there are numerous determinants of a company’s competitive advantage in the international business environment, including product quality, price, and market knowledge. Much less attention, however, has been paid to the role of business relationships.
Editor(s):Krzysztof Fonfara, Lukasz Malys, lMilena Ratajczak-Mrozek
Cambridge Scholars Publishing
Year 2018 - July 5th 2018
« BUSINESS MEETS RESEARCH: WORKSHOPS AND DEBATE »
Open to academic and corporate participants: Wednesday 5 September 2018
34th IMP Conference, Palais du Pharo, Marseille,
In an attempt to provide some answers to the « So what ?» question, this year’s IMP Conference in Marseille will address as key theme the question of Industry/Research collaboration and pertinence.