Profile Information
Picture of Ian Wilkinson


Wilkinson, Ian


University of Sydney


Professor of Marketing


B.Sc (Southampton), M.Sc (Warwick), Ph.D.(UNSW)






Research Expertise

Agent-Based Modeling of Business Relations and Networks (my new big thing)
Business relations and Networks
Schemas, memes and ideas (not pictures!) as the fourth arm of AAR framework - AARS
Complexity, evolution and dynamics of networks
Process models of internationalisation and opportunity recognition
Ultimate Consumption and the role of river cruising
The selective citing of some senior IMPers of other IMPers - IMP and you're not!
Journal of Business Market Management
Education services research is more than about teaching
What managers responses to surveys really mean
Why arrows only go one-way in most models - and shouldn't
The Dark Side of services marketing - Customer Husbandry

Professional Bodies:

Australia New Zealand Marketing Academy,

Published papers

Published 2015

Published 2014

Published 2013

Published 2012

Published 2011

Published 2009

Published 2008

Published 2007

Published 2006

Published 2004

Published 2003

Published 2002

Published 2001

Published 2000

Published 1999

Published 1998

Published 1997

Published 1996

Published 1994

Published ----

Unknown year of publishment