Paper info

ENTREPRENEURIAL NETWORKING AND MARKETING - DEALING WITH PEOPLE

Anne Äyväri and Kristian Möller

The paper was published at the 16th IMP-conference in Bath, U.K in 2000.

Drawing on a marketing and entrepreneurial capability framework we report of a studyconducted among seven small design-oriented clothing and textile companies. The age offirm influenced significantly the profile of marketing and networking capabilities regarded asessential. The social skills of an owner-manager had an overarching relevance in managinginterorganisational resource relationships.